Sea to Summit

Connecting with the great outdoors

Being the worlds biggest outdoor pursuits distributer means Sea to Summit needs to handle communications with 1000s of dealers.


Sea to Summit operates individual businesses in each territory with their own stock control and transaction systems, but they wanted a common e-commerce platform that plugged into each one, with data segregation between them.

Hero Image


We separated the system design into 2 conceptual parts with responsibility for product data and assets lying with the base distributer, and transactional data flowing to each regional distributor.

Product Page


A high fidelity design proof of concept, along with a clear implementation plan to overcome the technical challenges when building an e-commerce system within a franchise like environment.


4 Week proof of concept

Largest outdoor retailer

5 Countries