To create the solution we must first understand the problem. We need to discover what human problem we are trying to solve. To do this we look to understand the market, the business, and technology. Next we observe and empathise with the users by asking what are their pain points, what is it that they wish to but cannot achieve and what is leaving them unsatisfied. Finally we define what it is we want to build and create a plan as to how we can we solve this problem.
We work lean and allow the team’s knowledge to shape our assumptions of what is best for the business and its customers. This gives us more time to test if our assumptions are right.
Building the wrong thing is costly. By identifying what is most important to your business and your customers we reduce the risk of pursuing the wrong ideas.
Working together creates better results and less uncertainty. Being on the same page from the beginning means fewer surprises down the road.
We define the product's vision and business objectives in order to measure if we are meeting our goals.
